Warmer weather is on the way and soon vacations will kick
in, ball games will take place and picnics will pop up in parks across the
country. And one other thing will take place in towns that are fortunate enough
to have kept alive a grand tradition in American culture: Drive-Ins will be
open!
The Drive-In started longer ago than most would think, the
first being patented in 1932. By 1948 there were 820 Drive-Ins across the
country. But it was in the fifties when Drive-Ins reached their peak popularity
with close to 5,000 Drive-Ins in existence by 1958. They begin to slowly fade
away in the sixties and seventies and that has continued. Owners found that
they could make more money selling off the land their Drive-In was on to
developers. It wasn't worth the battle for some. Those that have stuck it out
do so because of their love for the medium.
And who could not love it? Anyone who has not experienced a
Drive-In has no clue what those who love them are talking about. They have no
concept of what it is all about, why anyone would want to go sit outside and
listen to a small metal speaker play the soundtrack when a perfectly good 3-D
version of the latest hit can be seen indoors complete with air conditioning.
If you know someone like this and have a Drive-In nearby, kidnap them and take
them to the Drive-In. Let them experience it and tell them to soak it all in
rather than complain about the missing AC.
The Drive-In was and remains an experience. Think back to
your childhood, the first time you went to a Drive-In. The sun was setting and
it wasn't near dark and yet when you pulled up the first thing you saw was a
brightly lit sign with flashing bulbs forming an arrow pointing to the
entrance. On that sign was a list of what was playing that night and with luck
what was coming next week. The traffic was backed up but the slight breeze kept
you from having to inhale the exhaust fumes of the car in front of you, packed
tight with teens on their way in or another family out for the night. Looking
up you could see the name of the Drive-In written in neon on the back of the
screen, a screen which seemed larger than any you'd ever seen before. Your
father pulled into the ticket booth, paid the full car price and in you went.
Not yet in the actual area you drove forward, a fence
blocking your view of what was to come. As the fence slowly descended you saw
it all, a filed of gravel or sometimes gravel drives with grass parking areas
for the cars. Row upon row of posts holding two speakers, one for cars on
either side, could be seen. Up front the portions put together to make the one
big screen were visible but it didn't matter, it was still huge. And below that
was a playground filled with kids already swinging, teeter tottering or
spinning on a playground merry-go-round.
Finding the perfect spot was a task to which your father was
up to. Cruising up and down the various lanes, looking for that spot that was
just right, not too close and not too far, with enough of an incline so that
even those in the back seat could see the screen over the head rests. It also
had to be close enough to the concession stand that all bathroom breaks could
be taken care of quickly without missing the movie or so that the walk from
stand to car was not so distant that half of the popcorn purchases spilled on
the way back.
The playground was a place to behold. While today no one
would think of leaving their child unattended, in the past it was a safe haven
where no one was disturbed or kidnapped. It was a place where you could go
before the movie began and play to your heart's content. At least until the
first previews began. While a certain number of injuries occurred here (sorry
about the chin sis), for the most part this was safe school type playground
toys. The worst part of the playground was when they had a particular item
everyone loved and you had to wait in line for a turn to get on. For the kids
it was a fun time, for the adults, some time to spend alone without the kids
there begging to go to the concession stand.
The concession stand. That holy grail of treats that were
advertised from just prior to the movie beginning to the intermission between.
The minute you finally parked you began to notice it. The aroma of freshly
popped popcorn blew across the early evening breeze and instilled a craving
that was more intense than you could handle. If it weren't for the playground
you'd be begging to go to the stand immediately. Once you returned from the
playground it was of the utmost importance that you dragged your mom or dad
there.
Concessions stands differed from place to place. Some were
simple structures that gave you the basics. Others were things of beauty. I
recall one that impressed the minute you walked in. The walls were paneled and
spread every 3 feet were posters of coming attractions. There was no way you
would leave without checking each and ever one. The stand itself had chrome
rails to direct you down the line and each and every portion of the counter was
brushed stainless steel. As you moved down the line you were exposed to glass
doored bins that held goodies from hot dogs to hamburgers to pizza burgers to
the ever popular Castelberry Pit Cooked Barbecue Sandwich. Next were trays with
bright orange lights illuminating cups of Buttercup popcorn or boxes of
popcorn. Then came the drinks. Some places poured them fresh from machines we
now see at fast food joints. Some had cups filled and ready to go. The most
impressive, for a child, was the place that had a person with a hose like you
see in your sink but that would, with the press of one button or another,
dispense either Coke, Sprite, Root Beer or some other flavor...all from the
same handle! Lastly was the candy rack, filled with the same treats movie
lovers have grown to adore...Goobers, Raisinets, Caramel Creams, M&Ms and
more. Dad paid and it was back to the car, goodies in hand.
Perhaps the neighbors had come to the Drive-In too, or
someone your folks knew. They'd stand around a bit talking, discussing their
day and their lives. They'd laugh and joke and talk about what they came to
see, which movie they thought would be best. More friends they knew would come
along and they'd enjoy each other's company before the sun finally set and the
movie would begin.
As it got dark, you settled in for the first movie. With any
luck previews started your night, followed by a cartoon or two, just as dusk
began and before it was dark enough to actually watch the movie you came to
see. Pajamas were put on, a blanket spread over the top of the car and you and
your siblings lay down to watch that first movie. Back at the concession stand
dad had made sure to see you weren't bitten by mosquitoes by purchasing a Pic
mosquito coil. He lit the end and it slowly burned down sending forth those
noxious fumes that would keep all bugs away.
At intermission it was always time to hit the concession
stand, at least for a bathroom break if not for more goodies. The only
difference was this time the amount you took back wasn't near that of the first
visit. Perhaps a drink to share. If you loved previews of coming attractions
this was your time. During the intermission you were able to watch ads for
things you might have missed at the concession stand and now wished you hadn't.
While the colors on the ads were long since faded or turned purple, the items
they talked about still looked great. The countdown began between ads, showing
us the minutes until the second feature began. Finally that movie started. The
weakest sibling always fell asleep first. The movie lover stayed awake all
night long.
The movie would end; the announcer would thank you for
attending their theater and remind you to replace the speaker before leaving.
Dreamy siblings were put in the car, you joined them and watched as the line of
red tail lights headed for the exit. If your dad waited you noticed cars still
parked around the lot not realizing (until your teen years) just why they would
still be there. Finally you headed home, amazed at the entire spectacle of that
evening and ready to experience it once more.
You see, in attending that Drive-In you weren't simply going
to a movie. You were becoming part of a community. You were in your own fenced
in world, enjoying that which you loved most in the days before you could
download or stream anything you wanted to see. And actually being a part of the
community was more exposure to people than most have today. In a world where we
spend most of our time relating to other people by posting on Facebook or
Twitter, where we rarely leave our houses and where we socialize via media
instead of face time, the Drive-In gave us that one on one experience with
other people. It wasn't just about seeing the movie, it was about going out. It
was about being among other people. Sadly, those days seem to be less and less
now.
My recommendation is to go out to a Drive-In when it opens
nearby. Experience what it's like. Don't complain about the bugs and the heat;
take a hand fan and some Off. Make sure that your kids have the chance to see
what a Drive-In is really like. Let them play on the swings without feat of
minor scrapes, let them have fun. Take some food with you if you like, but make
sure you by popcorn that is fresh and drinks that aren't flat by hitting the
concession stand. Have friends go to and make a night of it. Heck, invite the
whole neighborhood and have a block party at the Drive-In! Above all support
your local Drive-In, don't let it just become another part of American culture
that dies with time. As those who continue to go to Drive-Ins will tell you,
they're still doing business and people are still having a great time. Become
one of those people.
This is wonderful. Brings back a lot of memories. Thank you.
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